Growing demand for fashionable flower preservation

The increasing popularity of preserving and displaying wedding flowers is due to a number of factors, according to specialists in this market.

First is the growing desire of bridal couples and their families to retain a lasting keepsake that celebrates the colour and emotion of the special day.

“For many people, their flowers capture the essence of their wedding,” says Sue Berryman, Runcorn-based owner of one of Cheshire’s two Flowers Forever outlets. “Wedding flowers reflect the personality of the bride and the artistry of her florist, so what could be more natural than to retain these on display after the event?”

Preserved wedding flowers are not, of course, restricted to the bouquet itself, though that is naturally the focus of the bride’s attention. Val Haig, from Flowers Forever in Woore, near Crewe, explains: “Mums love the opportunity to keep corsages and buttonholes, while the bridesmaids’ posies make great gifts to remind them how much their contributions are appreciated.”

Another reason for rising demand is simple – wider awareness that this is a wedding service that provides a lasting memento, is unique to the bride and can be designed to each individual bride’s personal taste.

“In addition to national and regional advertising in bridal publications, we exhibit at many of Cheshire’s favourite wedding shows,” say Sue and Val. “Many people are surprised at how beautiful real flowers look when they are preserved and displayed in a 3D frame, and when they see examples of our work they’re enchanted.”

The top tip for getting the best results from flower preservation is to specify the best quality flowers and ensure your preservation specialist receives them as soon as possible after the event. As with most wedding services, it is advisable to book early to be sure of availability.

Often a collection service is available, even on the wedding day itself, but excellent results can still be achieved a few days later providing the flowers are looked after properly.  Your Flowers Forever specialist can give you advice.

Contact details for Flowers Forever in Cheshire